Jan 27, 2014
Commercial for the Brazilian Wine Institute
Escala agency approached Santa Transmedia Productions to create a piece for Ibravin - Brazilian Wine Institute - that would stand out during the commercial breaks. The result was a graphical extravaganza that takes advantage of the script's comparative nature to set up a dynamic pace. The spot oscillates between the austere tone of the inventions and the playful color explosions that depict how Brazilian culture has affected each of them. To achieve the final look and fluidity, we used a mix of techniques that range from 3D solutions to traditional frame-by-frame animation.